Strategic role of Sales in Room Division Management During and after the Pandemic
Article contributed by Mr. Achal Raj Vij and Dr. Savita Upreti, Amrapali Institute of Hotel Management
Corona Virus has created a lot of night mares in every occupation and hospitality is one such sufferer. Empty restaurants and rooms with the huge open space deserted and silent is not what this sector appreciates, it even dreads its thought. When COVID hit the world no one had even apprehended that the vicious cycle would engulf the whole world and consume most of its functioning within seconds, yet it happened. It came, it is and it may last for some time. This deadly thought came forward as nervous reflections from some but the majority started planning for it, equipping against it and preventing any future loss. Astonishing were the strategic planning and management that came from hospitality industry such that it bifurcated the entire scenario into three phases, the COVID phase, the present scenario and the future stage. Hoteliers have been dealing with the pandemic effects keeping these three phases in mind. They have used the lockdown period on research to develop strategy to overcome any future damage when the guests start coming out.
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